Joico
A renowned hair care brand operating under the Henkel umbrella, is celebrated for its innovative and high-performance formulations. Offering a comprehensive selection of hair care, styling, and color products, Joico caters to diverse needs. As members of the creative team at ODL, we contribute by delivering a range of design, print production, and product photography services to enhance Joico's brand presence and marketing efforts.
Agency :
ODL Agency
Design :
Editorial (digital/print), Package Design, Magazine Ads, Page Layout, Print Info. Cards, Wireframe and Micro-site (Word Press - Elementor)
Year :
Mississauga, CA - 2021-23
Joico’s JoiGuide Web Catalogue
Designed and produced a bilingual (EN/FR) product catalogue every two months for both web and mobile platforms. Projects were developed based on detailed campaign briefs, beginning with the creation of initial wireframes to define structure, layout, and user flow, which were presented to the client for approval.
The workflow included coordinating product photography, applying basic image adjustments provided by the photographer, and executing additional photo edits to ensure consistency across panels and alignment with the overall design layout.
Following client review, revisions were made to copy, layout, and visual elements as required.
Final deliverables included uploading and publishing both English and French versions of the web catalogue, followed by adapting, editing, and publishing the mobile catalogue. All wireframes and visual panels were designed using Adobe Illustrator and Photoshop, then progressively assembled and deployed using Elementor to deliver a fully functional and visually cohesive catalogue across devices.